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Case Study · Retail · In-Store Audio

Building the Basket: In-Store Audio for
Last-Minute Purchases

How a national home improvement retailer used in-store audio to drive last-minute, basket-building purchases of convenience items during a key 3-week sales period.

Campaign Results

57%Likely to locate the productof respondents said they were likely to locate the product in-store after listening to the ad; 88% had purchase intent.
Over $26KIncremental revenue
63MMEstimated impressions
750KSpot plays

Objective

Drive in-store sales of basket-building items within the consumables category during a key 3-week sales period, utilizing the retailer's in-store audio advertising capability.

National Home Improvement Retailer — Consumables

What Shoppers Said

I never considered buying cleaning products here. It's a good brand, I'll check.61-Year-Old Female from Illinois
Now I know I can buy all my household cleaning supplies here and save a little money.74-Year-Old Male from Florida
Convenient all in 1 store.47-Year-Old Female from Connecticut

Test group size: 571 stores.

Explore what we ran:Retail & Real-World Media →Growth Engine for Retail Stores →
← PreviousNational Home Improvement Retailer — AppliancesNext →National QSR Brand

Client names withheld for confidentiality. Metrics are campaign-specific, independently measured where noted, and not a guarantee of future results.

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