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Be there while they’re still deciding.

Advertising in ChatGPT lets eligible brands appear while people explore options and compare alternatives. Ads are clearly labeled, sit separately from the assistant’s answers, and are matched to conversational intent.

The Opportunity

A new layer in the decision journey.

Reach People as They Explore

Appear during high-intent moments — researching a need, weighing options, planning a next step.

Beyond Keywords

Messaging built around richer conversational context, not a single short search phrase.

Influence Earlier

Introduce the brand before the user moves on to websites and marketplaces to continue researching.

How It Works

Clear, labeled, and separate.

Separated From the Answer

Sponsored placements appear below eligible conversations, distinct from the assistant’s response.

Built for Useful Messaging

Advertiser name, headline, description, image and landing page — specific, benefit-focused creative performs best.

Campaign-Level Measurement

Delivery and response through campaign reporting, conversion tracking and tagged URLs. Individual conversations are never shared with advertisers.

Eligibility & Policy Review

Access, categories, creative, landing pages, geography and placements are subject to OpenAI availability, review and advertising policies.

Why Us

Strategy before setup.

Is It Even Right for You

We start with whether ChatGPT belongs in the plan at all, and what role it should play.

Creative for Conversational Intent

Multiple clear, differentiated messages explaining what you offer, who it helps and when it matters.

Cross-Channel Extension

Reinforce through CTV, display, video, audio, native or DOOH so interest carries forward. AdLink ties the reporting together.

Inventory, formats, targeting, optimization, attribution and measurement vary by publisher, technology partner, geography, campaign objective, budget and advertiser eligibility. All campaigns are subject to inventory availability, creative approval, platform policies and applicable law.

Explore ChatGPT advertising.

It’s early, and it isn’t right for everyone. Let’s work out whether it’s right for you.