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People who've sat in every seat.

Led by operators, sellers and strategists who’ve built brands, closed deals and run the platforms — not just talked about them.

Leadership

Meet the team.

Cole Yates

Cole Yates

President

Cole is a business owner and media strategist who co-founded a craft beef jerky brand that scaled from farmers markets to 500+ Texas retail locations — a hands-on education in retail and consumer marketing.

Producing and promoting live sporting events, he built expertise in digital marketing, sponsorships and experiential advertising, generating $15M+ in sponsorship revenue. Today, as President of LocalLink 360°, he uses that experience to build media strategies grounded in how businesses actually grow.

Jami Farid

Jami Farid

Vice President of Digital Solutions

Jami is a media and advertising pro across traditional, digital and programmatic channels, with senior sales roles at major media companies working directly with clients and agencies.

Her expertise spans streaming audio and video, social amplification and digital out-of-home, with Million Dollar Club, President’s Club and a Digital Sales Manager of the Year nomination.

Lindsey Peirce

Lindsey Peirce

Director of Strategy & Platform Operations

Lindsey is a digital and programmatic media expert with more than 15 years of experience leading strategy, execution and innovation.

A graduate of Florida State University, she brings hands-on expertise across every aspect of programmatic advertising — from media planning, audience targeting and campaign activation to optimization, ad technology, analytics and attribution.

Lindsey has a proven ability to scale revenue, manage complex omnichannel campaigns and turn data into clear, actionable decisions. Simply put, she is a programmatic powerhouse.

Barry Kaye

Barry "BK" Kaye

Vice President of Local Marketing Solutions

BK brings more than 40 years of sales, broadcasting and leadership experience, and a deep understanding of what makes radio effective — strong storytelling, local connection and lasting relationships with audiences and advertisers. Before broadcasting, he was an MCA recording artist and songwriter who produced a Grammy-nominated record and taught songwriting at Musicians Institute and UCLA Extension.

His broadcasting career includes senior leadership with Adams Radio Group, Cumulus Media, Clear Channel, Horizon Broadcasting and Magic Broadcasting — bringing decades of knowledge, trusted relationships and a genuine passion for the growth of local radio.

Grace Brawer

Grace Brawer

Marketing Operations Coordinator

After a six-year career in fast-paced veterinary medicine, Grace acquired and has run Scenic Landscaping since 2025 — firsthand experience in exactly what it takes to operate and scale a local brand.

She brought that entrepreneurial background into the agency world, and at LocalLink 360° she leverages it to drive efficiency and strategic execution — turning complex logistical challenges into smooth, actionable processes, with hands-on expertise in workflow optimization and day-to-day operations.

Rooted in Local.

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