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People who've sat in every seat.

Led by operators, sellers and strategists who’ve built brands, closed deals and run the platforms — not just talked about them.

Who We Are

Big town muscle, small town hustle.

LocalLink 360° pairs enterprise-grade ad tech and data with the reach of a national player — and the hustle of the people building it alongside you.

The muscle

Exclusive, owned media across streaming, audio, retail and place-based screens. The kind of reach agencies twice our size don’t have direct access to.

The tech

We connect your brand with the right audience, wherever they’re watching, listening or scrolling — powered by data and targeting most local businesses can’t access on their own.

The hustle

Built from radio, run by people who’ve carried a bag and closed the deal themselves. We know what it takes because we’ve done it.

Leadership

Meet the team.

Cole Yates

Cole Yates

President

Cole is a business owner and media strategist who co-founded a craft beef jerky brand that scaled from farmers markets to 500+ Texas retail locations — a hands-on education in retail and consumer marketing.

Producing and promoting live sporting events, he built expertise in digital marketing, sponsorships and experiential advertising, generating $15M+ in sponsorship revenue. Today, as President of LocalLink 360°, he uses that experience to build media strategies grounded in how businesses actually grow.

Jackie Bart

Jackie Bart

VP, Partner Enablement

Jackie brings more than 20 years of experience across broadcast, digital media, audience research and sales enablement, including work with Nielsen, Entravision and KERA. She’s known for turning complex audience data into clear, actionable strategies sellers and advertisers can actually use, in both English- and Spanish-language media.

A Certified Radio Marketing Consultant through the RAB and trained through the Center for Sales Strategy, Jackie works alongside LocalLink 360° media partners to identify revenue opportunities, strengthen seller capabilities and bring smarter, integrated solutions to local businesses.

Lindsey Peirce

Lindsey Peirce

Director of Strategy & Platform Operations

Lindsey is a digital and programmatic media expert with more than 15 years of experience leading strategy, execution and innovation.

A graduate of Florida State University, she brings hands-on expertise across every aspect of programmatic advertising — from media planning, audience targeting and campaign activation to optimization, ad technology, analytics and attribution.

Lindsey has a proven ability to scale revenue, manage complex omnichannel campaigns and turn data into clear, actionable decisions. Simply put, she is a programmatic powerhouse.

Jami Farid

Jami Farid

Vice President of Digital Solutions

Jami Farid is a media and advertising executive with extensive experience across traditional, digital and programmatic channels. Her career includes senior sales and management roles at iHeartMedia, Comcast/NBCUniversal and other major media companies. She brings broad expertise in broadcast and digital advertising, including streaming audio and video, digital out-of-home, social amplification and emerging technologies. Specializing in strategic account management, digital transformation, sales leadership and training, Jami helps clients and sales teams translate complex technology into practical business solutions.

Grace Brawer

Grace Brawer

Marketing Operations Coordinator

After a six-year career in fast-paced veterinary medicine, Grace acquired and has run Scenic Landscaping since 2025 — firsthand experience in exactly what it takes to operate and scale a local brand.

She brought that entrepreneurial background into the agency world, and at LocalLink 360° she leverages it to drive efficiency and strategic execution — turning complex logistical challenges into smooth, actionable processes, with hands-on expertise in workflow optimization and day-to-day operations.

Joe Hearn

Joe Hearn

VP, Market Growth – Midwest

Joe grew up in Northern Kentucky and got his start on-air at radio stations in Cincinnati and Tampa before making the jump to sales — as he tells it, “I noticed the sales guys were driving nicer cars, and didn’t work nights or weekends.”

He built that career from the ground up, rising over three decades to Vice President of a firm representing radio stations across Ohio, Indiana, Kentucky and West Virginia. Today, as VP of Market Growth – Midwest at LocalLink 360°, Joe brings that same ground-level understanding to advertisers and stations across the region.

Lauren Boyle

Lauren Boyle

VP, Market Growth – Southwest

Lauren brings 30 years in advertising, media and national sales, with Director and VP roles at McCann Erickson, Dieste, ESPN, Univision and Radio Unica. Her honors include multiple international awards from the European Association of Promotions and Marketing, plus an Addy for a Visa financial-literacy program.

She holds a Master of Fine Arts in Radio, Television and Film, has taught graduate courses at the University of Texas, and co-authored the Handbook of Spanish Language Media — still used in classrooms today. Today, as VP of Market Growth – Southwest at LocalLink 360°, Lauren brings that same depth of experience to advertisers and stations across the region.

Karen Pasco

Karen Pasco

VP, Market Growth – Pacific NW

Full bio coming soon.

Javier Pinón

Javier Pinón

VP, Market Growth – West Coast

Full bio coming soon.

Rooted in Local.

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