Audience-based direct mail puts a postcard in the hands of people chosen by real-world visitation — not a rented list, and not everyone on the postal route.
Build the mailing list from where people have actually been — not just where they live.
Traditional direct mail needs your own customer database. This doesn’t — audiences come from real-world behavior.
Mail a specific audience subset instead of blanketing an entire neighborhood or postal route.
Follow an audience you’ve already reached with a physical touch that pushes them further down the funnel.
Track in-store visits after the mail drops and see what the campaign actually moved.
Location data is matched to mailing addresses at the audience level — a scalable approach built for privacy.
Combine visitation behavior with demographics to build profiles around lifestyle and interest.
Reach people who recently visited a specific brand or a category of location — car dealerships, big-box retail, and more.
Reach people recently seen at a competitor’s location, while intent is still high.
Add a scannable code to measure scans by day, time, device and city — plus scans per unique consumer and repeat engagement.
Connect the mail drop to real visits at your locations, the same way we measure digital exposure.
AdLink brings direct mail in alongside CTV, audio, display and DOOH so the whole plan reads together.
Audience availability, match rates, minimum quantities, coverage, attribution and reporting vary by market, campaign objective, budget, data availability and advertiser eligibility. All campaigns are subject to inventory availability, creative approval, platform policies and applicable law.
Tell us the locations that matter — we’ll build the audience around who actually goes there.
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