CTV — Pause Ads put your brand on the full screen the moment a viewer stops their show, owning the break instead of interrupting it. 100% share of voice, a QR bridge to action, and true programmatic reach.
Instead of interrupting the show, your brand becomes part of the natural break — a premium moment of full attention the viewer opted into.
Ads appear only when viewers pause, so the brand shows up as a welcome moment — not an interruption.
100% share of voice during the pause. Your brand owns the entire screen until playback resumes.
Pause Ads work in harmony with user control, meeting audiences exactly where they naturally stop.
Add an optional QR code — a direct bridge from the big screen to a booking, a landing page or an offer.
Creative shown is illustrative of the format and does not represent a client relationship; brands appearing are examples of pause-ad creative.
Other providers lock you into their own inventory. We run Pause Ads programmatically across the top streaming platforms — more choice, more reach, more control.
Bought programmatically across premium streaming inventory — not trapped inside one provider’s platform.
Provide one creative. Your Pause Ads run seamlessly across Roku, Fire TV, Apple TV and more, at true programmatic scale.
Because it runs in a DSP, viewers who pause on TV can be re-engaged later on the devices where they’re most likely to convert.
Bring your existing brand assets — we build the pause-ad creative to spec. A QR code is suggested but never required.
Supply the largest quality asset available, from 1920×1080px up to 4072×2290px — 16:9 at both sizes.
Add a high-contrast QR code with a clear quiet zone and viewers can scan straight from the screen to book, learn or buy.
Delivered as Connected TV — codec, bitrate and VAST vary by publisher, so we confirm trafficking specs per buy.
Pause Ads layer onto any CTV campaign. Tell us your goal and we’ll build the plan.
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