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The one room nobody looks away from.

Brand placement on the screens people came out to watch — live sports, in bars, in front of a captive audience, with the categories most media won’t take.

How It Works

The takeover, step by step.

AI technology active across the bar

Our system watches the live game feed on every screen in the venue.

Competitor commercial playing

A competitor’s ad breaks into the broadcast, headed for every screen.

Competitor blocked on every screen

The instant it airs, the takeover blocks it across all screens at once.

Your commercial shown on every screen

Your creative takes over every screen for the full break — the whole room, yours.

Illustrative of the takeover concept; availability, screens, timing and measurement vary by venue, market and campaign.

Why Sports Bars Here

Attention you don’t have to interrupt.

Watching, Not Scrolling

People go to a bar to watch the game. The screens are the reason they came, and the brand is on them.

Nothing to Skip

No ad blocker, no fast-forward, no muting. The room is pointed at the screen for the length of the match.

Groups, Not Individuals

One placement reaches a table, not a person. Viewing is social, and so is the conversation around it.

Spending Already

The audience is out, buying rounds and ordering food — a mindset most media has to manufacture.

Long Dwell Time

A match runs two hours or more. Frequency builds naturally instead of being bought.

Neighbourhood by Neighbourhood

Buy the bars in the markets you care about rather than a broad regional package.

How You Show Up

Three things other channels can’t offer.

Every Category Welcome

Alcohol, sports betting, entertainment, nicotine, cannabis and QSR — typical restricted categories are fully accepted.

English and Spanish

In-language creative for live sports audiences, from the national leagues to international matches.

Own the Moment

Full bar takeovers around major sporting events, so every screen in the room carries one brand.

Measurement

Reported like every other line.

Delivery Reporting

Venues, screens, spots and estimated impressions reported by market and by event.

Built Around the Calendar

Flight against the fixtures that matter — league nights, derbies, title fights and tournament runs.

Carry It Onward

re[TELL] turns venue exposure into an audience you can reach again on their own screens. AdLink reports the whole plan together.

The Numbers

What the room delivers.

Sports Bar Takeover

Fans, together, watching the game.

Our hybrid media mix that puts your brand on bar and restaurant screens during live sports — in the moments between the action.

3xImpressions vs a comparable CTV buy

53%Primarily Hispanic audience

Venues, screens, coverage, formats, takeover availability, audience composition and measurement vary by market, event, campaign objective, budget, venue agreement and advertiser eligibility. Impression comparisons are estimates provided by our media partners and will differ by buy. All campaigns are subject to inventory availability, creative approval and applicable law.

Live Sports & Events