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Case Study · Retail · In-Store Audio

Reaching Customers In-Store
Drives Incremental Sales

How a national home improvement retailer used in-store audio to drive sales and awareness of appliance offers during a key 4-week Spring sales period.

Campaign Results

$15.49iROAS
Over $1MMIncremental revenuedriven from test stores during the campaign — plus 48% of respondents said they were likely to locate the product in-store after listening to the ad, and 74% had purchase intent.
+1.8%Lift in brand sales
+97bpsBrand share improvement
833KSpot plays
71MMEstimated impressions

Objective

Drive sales and awareness of appliance offers to customers shopping in-store during a key 4-week sales period in Spring, utilizing the retailer's in-store audio advertising capability.

National Home Improvement Retailer — Appliances

What Shoppers Said

I like brand, and this promotion is incentive enough for me to want to check it out.61-Year-Old Female from Illinois
35% off is a good deal for these products.52-Year-Old Male from Oregon
If I need a new appliance I know where to check first.36-Year-Old Female from Georgia
Explore what we ran:Retail & Real-World Media →Growth Engine for Retail Stores →
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Client names withheld for confidentiality. Metrics are campaign-specific, independently measured where noted, and not a guarantee of future results.

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