Drive student engagement in Nursing, Health, and Social Work programs for a private university with locations across the United States, including a fully online division.
Combined geo-targeted programmatic podcasts with second-touch display banners aimed at adults 25–54 interested in nursing, health, and social work — delivering 547,000 audience-specific impressions per segment, with pixel-enhanced tracking to confirm accurate website traffic reporting.
Between July and September, the campaign beat every benchmark the client set. Renewal programs have followed and continue today.
Client names withheld for confidentiality. Metrics are campaign-specific, independently measured where noted, and not a guarantee of future results.
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