Two entertainment clients, two audiences — concertgoers and NFL fans — reached through streaming audio and in-venue placements CTV alone can't match.
Streaming AudioSold concert tickets across greater New England with weather-triggered streaming audio — three bespoke messages (Clear Sky, Rainy, General) served by DMA and zip code around each venue. Clear Sky and Rainy outperformed the general message, and second-screen retargeting more than doubled the client's CTR benchmark.
Sports Bar TakeoversReached NFL fans already out at sports bars, not just at home on CTV — ads played on bar TVs during commercial breaks each quarter, keeping the brand top-of-mind at key moments of intent, for a fraction of the CTV cost.
Different audiences, same idea: meet people where the screen isn’t — and follow up where it is.
Client names withheld for confidentiality. Metrics are campaign-specific, independently measured where noted, and not a guarantee of future results.
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