Audio & PodcastBuilt local connections within multicultural communities for multiple Tier 2 dealer marketing groups — pairing every Audio, Podcast, or CTV impression with a second-touch retargeted display banner at a 1:1 match, with attribution pixels tracking test-drive requests and dealership directions.
CTVExpanded an existing broadcast radio buy into soccer programming with a two-pronged CTV approach: programmatic reach to Hispanic adults 18–49 in-market for a truck or SUV, plus a Picture-in-Picture execution with dealership-locator overlays shown during lulls in live game action.
Same shopper, different moment: audio in the driveway, CTV on the couch — one strategy reaches both.
Dealership websites saw over 3.6M attributed visits to high-value pages, averaging $0.30 per action each quarter. Custom Picture-in-Picture overlays lifted local dealership awareness market by market. Agencies called performance best-in-class versus other vendors — hitting their desired parameters in geo and in-game targeting where others struggled — and have expanded markets and budget with every renewal.
One blended strategy, two dealership networks outperforming agency expectations.
Client names withheld for confidentiality. Metrics are campaign-specific, independently measured where noted, and not a guarantee of future results.
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