Turning Audio Listeners
Into In-Store Visits

Campaign Results

Objective

Resonate with frequent QSR visitors to drive in-store visits and online orders — optimizing for high audio completion and measurable in-store visits, within strict brand-safety guardrails and only in markets with a brand location.

Strategy

Reached adults 18–49 who are heavy QSR users, in English and Spanish, across devices and publishers in 34 markets — layering in behavioral targeting (Fast-Food Lover, Dining Out, Casual Dining, and more) and a custom “ShakeMe” interactive creative to boost engagement. In-store visits and brand lift were measured through third-party location and survey partners.

Results

The custom ShakeMe creative drove thousands of interactions, and the cost per store visit came in far below industry standard — with brand lift across every measured KPI. The client has renewed for six consecutive years.

Client names withheld for confidentiality. Metrics are campaign-specific, independently measured where noted, and not a guarantee of future results.