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Your market. Your station. Our team.

An exclusive local sales partnership for your station — an experienced sales operation without the cost, complexity or risk of building one in-house. Whether you need more selling power or an entire department, we extend your team, or become it.

Why LocalLink

New revenue you can’t unlock on your own.

Your spots are finite; your advertisers’ needs aren’t. We bring omnichannel products and national-grade inventory your team can sell today — and new advertisers to sell them to — on a revenue share, with no added payroll.

More to sell

Add CTV, streaming audio, retail media and digital to your lineup — beyond on-air spots.

New advertisers

We prospect, pitch and close categories your team hasn’t had time to reach.

No risk, no payroll

A performance-based revenue share — you keep the station local, we expand the reach.

Built From Radio

Radio is in our DNA.

We're not a digital vendor looking to flip your inventory. We come from radio, we believe in the power of local broadcasting, and we understand what it takes to earn the trust of advertisers and communities.

We advocate for the medium.

Every new advertiser we bring is another local business investing in radio. We lead with the strength of your brand, your audience and your connection to the market.

We become part of the community.

We join chambers of commerce, attend local events and build relationships with the organizations your listeners and business owners already trust. We go where local business gets done.

We build relationships that renew.

Our goal isn't a single transaction. We develop long-term advertiser relationships that protect your station's reputation and create recurring revenue.

We create demand before we sell inventory.

We actively promote your station and LocalLink 360° throughout the local business community — building awareness, generating leads and developing a pipeline of qualified advertisers.

For Broadcasters and Media Companies

Additional sales support — or your entire sales operation.

Every broadcaster has different needs. Some stations have an established team but need more prospecting, more appointments and access to advertisers their current sellers haven't reached. Others need a complete operation to represent the station, build local relationships and manage the entire revenue cycle. LocalLink Sales can do either.

Extend Your Existing Team

We work alongside your sellers to open new categories and prospects — new revenue that never touches your current accounts or relationships.

Become Your Sales Team

No local sales staff? As your exclusive sales partner, we run the whole operation — market entry, local relationships, closing, execution and billing.

Incremental Revenue

Reach new advertisers and uncover additional revenue without disrupting your current sales efforts.

Inventory Optimization

Convert unsold and underutilized inventory into revenue by matching it with qualified local advertisers.

Full-Cycle Execution

We manage as much of the process as your station needs — from prospecting and appointment setting to campaign development, closing, execution, reporting and billing.

Performance-Based Partnership

Our revenue-sharing model keeps incentives aligned. We succeed when your station generates new business.

ProspectPitchCloseExecuteBillGrow
Every stage is managed through Connect — our centralized platform for lead development, campaign planning, execution and performance reporting.
A Full Sales Operation Without the Fixed Cost

Add selling power without adding payroll.

Use LocalLink Sales to expand the reach of your current team or to operate as your station's complete sales department. Either way, you gain an active sales force without the traditional fixed costs and operational risk that come with building one.

What you don't take on:

Recruiting & hiringTraining & onboardingBase salaries & commissionsBenefits & insurancePayroll taxesPaid time off & holidaysTurnover & replacement costsCarrying payroll between sales

You compensate us from the new revenue we generate — not simply for showing up.

How We Deliver

Local relationships backed by a complete operation.

Our representatives bring more than a rate card into the market. They're supported by research, audience data, campaign specialists and the technology needed to develop credible, results-focused advertising solutions.

Support That Creates Wins

Our specialists learn each market, business category and prospect, so our sales team can make the right contact, identify the right opportunity and present a solution built to close.

Research and Market Intelligence

We evaluate the local market, business category, competitive environment and customer opportunity before presenting a recommendation.

Audience-Driven Advertising

We help advertisers reach the right local audiences across broadcast radio, streaming audio, digital display, online video, connected TV and other screens and speakers.

Purpose-Built Sales Technology

Lead development, proposal creation, campaign execution and performance measurement are powered by Connect — the platform we built to support the entire sales process.

FAQ

Questions, answered.

What is LocalLink 360°’s local sales partnership?

An exclusive local sales partnership for broadcasters. We either extend your existing sales team or become it entirely — opening new advertiser categories without touching your current accounts.

How does the revenue-share model work?

It’s performance-based with no payroll or overhead — we earn only when your station does. There’s no fixed cost to add our team to your market.

Will this disrupt our current sellers or accounts?

No. When we extend your team, we pursue new prospects and categories your sellers aren’t reaching, so the revenue is incremental and your existing accounts stay untouched.

What does LocalLink handle in the sales process?

The full cycle — prospecting, appointments, pitching, closing, execution, reporting and billing — all run through our Connect platform.

Keep your station local. Expand your sales reach.

Whether we're supporting your current sellers or operating as your complete sales department, LocalLink Sales brings the people, process and technology to create sustainable revenue — without adding fixed overhead.